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Practice Gem:    

Thank you Dr. Russ Rosen & Dr. Angie Meyer with 

Rosen Chiropractic Coaching :
        
   "How do you run a successful wellness chiropractic practice
without using scare tactics?"



 

Practice Gem:  

"How do I run a successful wellness chiropractic practice without
using scare tactics?"

By Dr. Russ Rosen

Founder and CEO of Rosen Coaching

PATIENT SCARE VS. PATIENT CARE

There are companies out there that pride themselves on "scaring
their patients" into submission  by using threats of the
"devastating effects of subluxations." Rest assured, I absolutely
understand  the life limiting and devastating effects of
subluxations, but I do not ever feel it is appropriate or necessary
to "scare someone into care."

Imagine yourself a new patient in my office, you are in pain and
you are scared. You have already heard weird things about these
cracktopopers, and I come in to greet you and I start to scare the
heck out of you... remember that is my intent. I start telling you
about the devastating effects of this subluxation and that you will
die a miserable slow death
if you don't become a patient of mine for life... How is your
breathing, how do you feel? Do you feel that you can heal from this
space? As a doctor is this the place you want to open up a
relationship with another human being who is in need?

We've all been manipulated by hype and fear. We've had the high
pressure car salesperson put the pen in our hand and tell us to
sign.
So, how did that feel for you? When people try to scare you into a
relationship or agreement it may work for the short run, but does
it work for the long run?
 Does it lead to long term healthy enjoyable relationships?
I remember being with a group of chiropractors using a very well
known practice management company, and they were boasting about how
many people burst into tears when the doctor finally told the
patient the terrible news, that they had subluxations. The doctors
felt that if the patients did not react the same as if they were told they had cancer, then the doctors didn't do their
job right.

In my experience there are better, more honest and honoring ways to
communicate what we know with our patients, while attaining better
results in the long run.

From my perspective, running a successful chiropractic practice is
all about connecting with and empowering other human beings; not
about controlling
your patients. It's about using "patient care tactics" not "patient
scare tactics." I don't feel it is ever needed or appropriate to
use fear tactics or hype them up on
emotions to get them to sign, or to do what we want them to do.

Patient Care is all about treating our patients as we would want to
be treated.

Start by assuming your patients are bright, intelligent and loving
human beings who want the same thing you want; - a solution to
their problems.
Learn to listen and speak your truth in an honoring
non-confrontational way. Tell your patients what I call truth and
consequences, always give them reasonable choices and you will
never need to dishonor yourself or them with "scare tactics" again.

If you are interested in finding out more about Dr. Russ Rosen or
Dr. Angie Meyer,
please go to www.rosenchiropracticcoaching.com/angie to get FREE
Downloads to help you thrive in these economic times in a TRUE
wellness practice!

Want to see if Rosen Coaching can help your practice?  Have a FREE
30 minute consultation with Dr. Angie or Dr. Russ! 
Contact us at info@rosencoaching.com 


 
 

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