EVENT

1. Gift of health

2. Scoliosis screening (set up w/school).

3. Symptom of the week

4. Symptom board testimonial board referral board

5. VIP Program

WHEN

6. Promote every Wednesday

7. Promote Wednesday of the month actual event Thursday of the month

8. Promote 2nd, 3rd, And 4th Wednesday of the month

9. Update every Monday

10. Promote of the week

WHO

11. New patient from 4 weeks ago in the appointment book

12. All patients

13. All patients

14. All patients

15. All patients referred a new patient during last month

PLAN ACTION

1. Identify new patients from 4 weeks ago

2. Discuss in Tuesday staff meeting

3. Put yellow sticker on card listing I indicating REF (referral)

4. Follow up

1. Tell patient about scoliosis screening schedule for the next day

2. Have patient sign up 2-18 year old

1. Tell the patients about S of the W

2. Ask if they know anyone suffering from S of the W

3. If yes, gather information on referral

4. If family third party book if friend or co- worker send letter

1. On- going addition of patient names to all aboard

1. Call patient from previous month that referred a new patient and invite them for a free gift

2. When a patient come in, give them a thank you letter and a free gift and 5 gift cards to refer other

3. Patient appreciation day

4. Food day

5. Kid's day

6. Grand opening

Ø 2-3 weeks after spring break and 2-3 weeks after labor day promote 2 weeks prior to event

Ø Saturday before thanks giving day promote 2 weeks prior to event

Ø 2 weeks after school starts day promote 2 weeks prior to event

Ø 2-3 weeks prior to grand opening

· All patients

· All patients

· All patients

· Prospective patients

1. Done 2 times a year

2. Invite patients to bring in friends or family for free exam

3. Follow up

1. Done one time a year

2. Invite family to bring a canned food item to donate to charity

3. Follow up

1. Done 1 time a year

2. Invite patient to bring in for scoliosis screening

3. Follow up

1. done 1 time a year

2. invite prospective patients whose name you have gathered

3. Hand address pre- paid post card with thank you for talking to us, grand opening date invitation to come for free treatment.

4. Door to door business family/ friends PRCA sits at marketing spots & promotes