Pratte law -80/20 rule

Ø 80% of all revenue/ referrals come from 20% of the people

. Spend your time and money on the 20% that make you the most money

> 3% of the people create 50% of the problems

> 65 - 15

. 15%of the profession does 65% of the business

Ø 15 -15

. 15% just get by

Ø 15 - 65

. 65% of the professions do only 15% of the work

LAWS OF FAMILIARITY

. Familiarity breeds contempt.

. Respect

Higher on the 1st meeting and goes down as you get to know someone personally

You want respect from people more than anyone else

. Be personable to your staff without getting personal with your staff

. This make the respect for you go down as well as their productivity

.Take care of your business and your business will take care of you

NEWTON'S LAWS OF THERMODYNAMIC

1. There is a certain amount of energy in the universe. It can't be made or taken away, but the E is constantly changing.

2. Energy goes from a more useful to a less useful (organized) state. This is called ENTROPY and it occurs naturally.

Ø EX: does your car naturally get cleaner? How about your bathroom?

Ø Everything you are doing naturally you're doing naturally wrong until you learn to do otherwise.

Ø This means that due to Newton's law of entropy things are naturally working AGAINST YOU, NOT FOR YOU

Ø High level performers know these things and know that if they make a judgment without prior knowledge or experience they will make the wrong decision. Or the decision will be emotional and not cognitive.

MENTORING

. Because of the law of thermodynamics, HIRE A MENTOR in everything you do in life

. They must be doing for a while and are successful at it or they have already accomplished whatever it is you're hiring them for. Otherwise, do not hire them.

. The rule of nature is you always pay; either thru inexperience or lack of knowledge beforehand or they hire people for their experience and knowledge first teaches them.

. If you pay up front to a mentor you'll end up paying less, even though at first it seems like a great deal of money

. Mentoring was one of 3 things millionaires said that make them millionaires

. 80% of the people fall after 3 resistances

. 95% never make it

.3% will make it, but they forgot with time, energy, and persistence

LAWS DC'S VIOLATE

1. LAW OF CATERGORY: THE FIRST PRODUCT OR SERVICE ESTABLISH THE NAME

2. LAW LINE EXSTENSION: (A JACK OF ALL TRADES IS A MASTER OF ONE!)

WHEN YOU TRY TO BE EVERYTHING TO EVERY BODY YOU'LL BECOME NOTHING TO EVERYBODY.

-DC'S TRY TO COMPLETE WITH MEDICINE

- DC'S TRY TO BE EVERY DOCTOR TO EVERYBODY INSTEAD OF SAYING WITH ONE THING THAT THE MARKET GIVES THEM CREDICT FOR DOING. THIS MAKE THEY LOSE THEIR CREDIBILITY.

3. THE LAW SACRIFICE:

You have to sacrifice something in order to gain something.

EX: IF YOU HAVE A TRUMA OR INFECTION IT PROBABLY IS BEST THAT YOU SEE A MD VISITS A HOSPITAL, BUT IF YOU HAVE A CROOKE SPINE OR A PINCHED NERVE THAT'S CAUSING LBP THEN I'M THE ONE YOU NEED TO SEE."

-SACRIFICE TELLING THEM THAT CHIROPRACTIC CAN FIX EVERYTHING TO GAIN CREDIILITY AND INDREASE YOUR CHANCES OF BOOKING THEM.

LAW OF FOCUS

. CONSUMERS associate one product with a company

. IBM sells computer

. USE our gateways of HA, neck pain, and LBP

Regression o the mean

If there's no sustained need or drive you will go back to your own habits

When you learning new concept you

Initially get excited

Go out and try new thing but get negative feedback

Go back to what you previously did

Because of this you must get your office up and running quick in the beginning self discipline is needed in order to continue when your monetary need is removed

Whether you do or don't regress is based on your personality and your childhood habits

PLATINUM RULE

TREAT OTHER PEOPLE THE WAY YOU WANT TO BE TREATED

GIVE OTHER PEOPLE WHAT THEY WANT IN ORDER TO GET WHAT YOU WANT

3 - 11 RULE

IF SOME ONE LIKE WHAT YOU DO THEY'LL TELL THREE PEOPLE

IF THEY DON'T LIKE WHAT YOU DO THEY'LL TELL 11 PEOPLE?